适用场景:乡村风光展示、自然环境介绍
演讲要点:四季景色描写、野生苹果树细节、雪天玩耍场景
行文逻辑:描述家乡位置→描绘四季景色→讲述自然特色→表达情感共鸣
My home village is a small one. It’s in Yuxian county of Shanxi Province. Small as it is, it’s very beautiful.
There are many hills around my home village and they are more beautiful than some big mountains. In spring, we can fly kites which are made by ourselves on the top of the hills. The kites fly very high.In summer, the trees are green and the grass is green, too. It is green everywhere on the hills. There are so many wild apple trees on the hills. The wild apples are nice to eat. In autumn, the corns under and around the hills are ripe. So we eat them almost every day. In winter, when it snows, all the ground is covered with snow. We can play with snow and sometimes we eat the clean snow with sugar. In my hometown the sky is blue, the air is clean, the water is sweet and the people are very frily. I love my hometown!
适用场景:企业战略研讨、经济政策解读
演讲要点:品牌信誉建设、技术创新投入、现代管理体系构建
行文逻辑:分析现状→指出问题→提出策略→举例说明→展望未来
One in four computers in the world comes from China; but from each computer produced, China earns only what 10 apples are worth. I read this in People’ Daily not long ago. While the force of globalization has spread Chinese-made products all over the world and earned China the name “world’s factory”, China earns very little profits from this kind of low-cost production. It’s even been said that China has to export 800 million shirts to get an airplane.
The problem is, China has involved in countless processes of production, but doesn’t necessarily have the intellectual property rights. If all we can be is part of the low-cost, labor-oriented production process, we’ll remain in a passive, disadvantaged position and gradually lose our competitive edge in the global arena. To develop China’s creative industry, transforming products from "made in China" to "created in China" has become one of China’s major tasks.
This transformation will be no less like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese economy. Though there’ s no one in front leading us which direction to run, there’s much to learn from some Chinese enterprises that have already found the right strategies and are shining on the global stage. These strategies involve brand identity establishment, technological innovation and modern management system.
Firstly, the brand that I mentioned above is an intangible yet most valuable asset to a company. It gains credibility from consumers, thus constituting the reason for consumers to buy habitually. Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names. The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand.
The second strategy is innovation of technology, which helps enterprises gain its core competency. In the global era where technology emerges at a rapid speed, one has to adopt the latest technology, and also to compete for the speed of developing new ones. The success of Haier, the third largest household appliances manufacturer in the world, lies in its constant innovation. Over the past 16 years, Haier has invested a total of 7 billion RMB in technological development, using 6 percent of its income for scientific research and the development of new products. At present, Haier"s development operational speed is turning out 1.3 new products a day, maintaining its upper-hand in the fierce competition.
The third strategy is the establishment of modern management system. New Hope Group, the National Leading Enterprise for Agriculture, started from family-owned business. When the business was soaring and situation was changing, the family members had divergent views of management. To make sure of the development of their business, they decided to turn their company into a limited liability one, distributing property rights efficiently. Because of this, the company increased its competitiveness rapidly. Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the business cycle.
With brand identity, technology and flexibility, China’s creative industries will blossom and give China the cutting edge in the fierce global competition. One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China”.
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